A clear, structured process from first conversation to ongoing growth
Every website, SEO, or marketing project at Octteen Technology moves through the same seven stages, discovery, strategy, design and build, launch, optimization and reporting, a realistic project timeline, and structured client onboarding. No guesswork, no missed steps, no surprises along the way.
- Founded in 2018
- 120+ projects delivered
- 7-stage delivery process
- Discovery
We start by understanding your business, not just your brief
Before any design or development work begins, we take the time to learn how your business actually operates, what you sell, who you sell to, how customers currently find you, and what’s holding growth back. A website or marketing plan built without this context tends to look fine and perform poorly.
Discovery usually happens over a call and a short intake form, and covers your current website, competitors, target audience, existing marketing activity, and the specific outcomes you’re hoping to see.
Business & goals review
Every project begins with a discovery call with Badhon or a senior team member.
Current website & asset audit
We review your existing site, SEO standing, and marketing channels to find what's working and what isn't.
Competitor & market check
We look at how similar businesses in your space present themselves and compete for attention.
Technical requirements
We confirm platform, hosting, integrations, and any constraints that will shape the build.
- Strategy
We turn discovery into a plan before a single page gets built
With a clear picture of your business, we define the direction: site structure and page plan, keyword and content priorities, technical SEO requirements, and the marketing channels most likely to move the needle. This stage exists so that design and development decisions later on are backed by a reason, not a guess.
You’ll see a proposed sitemap, a content and SEO outline, and a recommended service mix before we move into design and build, so there are no surprises about direction once work is underway.
Site structure & page plan
We map every page your website needs and how they connect for a clear user journey.
Keyword & content priorities
We identify the search terms and content topics most relevant to your audience and industry.
Technical SEO groundwork
We plan URL structure, schema, and indexing considerations before development starts.
Channel & service recommendation
We recommend which services, SEO, ads, email, social, matter most for your stage of growth.
- Design & Build
We design and develop with speed, clarity, and conversion in mind
This is where the plan becomes a real website or campaign. Our team designs responsive pages built around your brand and audience, then develops clean, well-structured code, whether that’s a custom build, WordPress and Elementor, Shopify, or WooCommerce. We build with performance and SEO in mind from the first line of code, not as an afterthought.
You’ll review design drafts and provide feedback at defined checkpoints, so the direction stays aligned with your expectations throughout the build rather than only at the very end.
Wireframes & visual design
We design page layouts and visual direction based on your brand and the strategy phase.
Development & build
We build clean, responsive, mobile-first pages using the platform that fits your project.
Content & SEO integration
We add optimized copy, metadata, and internal linking as pages are built, not bolted on later.
Client review checkpoints
You review progress at set milestones so feedback is captured early, not after launch.
- Launch
We test thoroughly and launch without disrupting what already works
Launch day isn’t just flipping a switch. We run through a structured checklist covering speed, mobile responsiveness, broken links, form functionality, and tracking setup before anything goes live. If your project involves a redesign or migration, we map existing URLs and rankings beforehand so a launch improves your site instead of resetting the SEO progress you’ve already earned.
Once live, we confirm everything is working exactly as expected in the real environment, not just in a staging preview.
Pre-launch QA
We test speed, responsiveness, forms, and links across devices and browsers before going live.
Redirect & migration checks
For redesigns, we map old URLs to new ones so rankings and traffic carry over cleanly.
Tracking & analytics setup
We confirm Google Analytics, Search Console, and conversion tracking are firing correctly.
Go-live confirmation
We verify the live site end-to-end and walk you through what's changed before handoff.
- Optimize & Report
Launch is the starting point, not the finish line
A website or campaign’s real performance shows up in the weeks and months after launch. We monitor rankings, traffic, conversions, and campaign metrics, and use that data to refine what’s working and fix what isn’t. For ongoing engagements, this becomes a repeating cycle of small, evidence-based improvements rather than a one-time project that’s left untouched.
You’ll receive clear, plain-language reporting on what changed and why, not a dashboard full of numbers with no explanation behind them.
Performance monitoring
We track rankings, traffic, conversions, and campaign metrics on an ongoing basis.
Data-driven refinement
We identify weak points, slow pages, underperforming content, low-converting ads, and improve them.
Regular reporting
You receive clear updates explaining what changed, why, and what it means for your business.
Next-step recommendations
We flag the next highest-impact improvement instead of leaving you to guess what's next.
- Project Timeline
A realistic timeline, communicated upfront
Every project is different, but most website and marketing engagements follow a similar rhythm. Here’s what a typical timeline looks like from kickoff to a fully optimized, reported-on result.
Week 1-2
Discovery & Strategy
Business review, audits, sitemap planning, and keyword and channel strategy get finalized.
Week 3–5
Design & Build
Pages are designed, developed, and populated with optimized content and SEO structure.
Week 6
Testing & Launch
QA, redirect mapping, tracking setup, and a confirmed go-live on the agreed launch date.
Ongoing
Optimize & Report
Monthly or scheduled reporting, monitoring, and improvement work continues after launch.
Larger e-commerce builds, multi-location SEO projects, or combined web-plus-marketing engagements typically run longer. You’ll always receive a specific timeline for your project during the strategy stage, never a vague estimate.
- Client Onboarding
Starting a project with Octteen is straightforward
Once you decide to move forward, onboarding is designed to be quick and clear, so we can get into meaningful work as early as possible.
STEP 01
Kickoff Call
A short call to confirm scope, timeline, goals, and the main point of contact on both sides.
STEP 02
Access & Credentials
We collect hosting, domain, and platform access, or set up new accounts if you're starting fresh.
STEP 03
Communication Setup
We agree on how we'll stay in touch, email, WhatsApp, or scheduled calls, and how often.
STEP 04
Content Collection
We gather brand assets, copy, and images, or begin writing SEO-structured content on your behalf.
STEP 05
Milestone Check-Ins
We schedule review points across the project so feedback happens on time, not after the fact.
STEP 06
Project Kickoff
With everything in place, work begins on the discovery and strategy stages outlined above.
Ready to see this process applied to your business?
Book a free call and we’ll walk through what discovery, strategy, and a realistic timeline would look like for your specific website or marketing project.
- Common Questions
Frequently Asked Questions About Our Process
Quick answers about how projects move through discovery, strategy, build, launch, and beyond.
Do I need to go through every stage of this process?
Most projects do, though the depth of each stage scales with scope. A single landing page moves through a lighter version of discovery and strategy, while a full website or multi-channel marketing engagement uses the complete process described above.
How much time will I need to spend during a project?
Most of your time is needed during discovery, strategy, and the design review checkpoints. Once a page structure and design direction are approved, most of the work happens on our end, with your involvement limited to feedback at scheduled milestones.
What if my project needs more than one service, like a website and SEO together?
That’s common. Strategy and project timeline planning account for combined engagements, so services like SEO, paid ads, or email marketing are scheduled alongside development rather than treated as separate, disconnected projects.
How do you handle feedback and revisions during design and build?
Feedback is collected at defined checkpoints during the design and build stage, so changes are made while a page is still in progress rather than after significant development work is already complete.
Will a redesign or migration affect my current search rankings?
Not if it’s handled correctly, which is why redirect and migration checks are a required part of our launch stage. We map existing URLs and rankings before launch so a redesign improves your site rather than resetting the SEO progress you’ve already built.
What happens after optimize and report, does the relationship end there?
Not usually. Many clients continue into an ongoing maintenance, SEO, or marketing arrangement, since the optimize and report stage is designed to keep improving results rather than close out the project the moment it launches.